Strategy Overview

The Social Media Strategy is designed to build an engaged audience and drive traffic to website sales using a combination of organic content and paid advertising. We aim to build an email list of 2,000+ potential clientsto refine Meta’s ad targeting and focus on three service-based industries: landscapers, handymen, and pool cleaners.

Ad Creative Plan

• Static Image Ads - Professionally designed industry-specific images.
• Image + Text Ads - Engaging visuals with compelling ad copy.
• Carousel Ads - Multiple slides showing website benefits and success stories.
• Video Ads - Direct message explaining the $25 website offer.

Landing Page Strategy

Each targeted industry will have a custom landing page with:

• A clear value proposition tailored to the industry.
• An explainer on the $25 website & hosting model.
• A form and CTA (Call-to-Action) to capture leads.
• Social proof (testimonials, examples, success stories).

Growth Plan

The goal is to start with small ad spends, testing the $25 ad for a $25 website sale model. As the list grows, we will scale up ads using funds generated from recurring revenue. The long-term vision is to create a self-sustaining marketing strategy fueled by recurring revenue from hosting.